When we talk about protecting your brand, we first need to ask, what exactly is the brand?
At the early or even mid-stage of a business, the value proposition might be as simple as a name. For example, “Steve’s Paper Clips.” You can’t trademark “paper clips”, it’s a generic term, but “Steve’s”? That’s where your brand identity lives.
Identifying and protecting the right elements of your brand is a crucial early step in building something that stands out and scales.
Learn more about how we approach cross-border IP protection with strategy and scale in mind: https://emergecounsel.com/strategic-ip-protection/