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Building a brand without protecting it is like building a house without pouring a proper foundation. Trademark attorney Steven Weigler has built TotalTM® to make brand protection inexpensive for small businesses. This SBE webinar “What is Your Brand? What is Your Protection?” will cover how brand protection fits into your marketing efforts and share brand horror stories of hindsight. EmergeCounsel is also providing a free consult for SBE participants.