Privacy policies are an essential component of any social media account or website. A privacy policy is a straightforward policy, usually found as a link on your site. It informs users what personal information is being collected from their visit to your website, how that information is stored, and how it is used. However, the exact definition of what constitutes personal information can vary slightly depending on your state’s laws. In general, you can expect it to include things like names, email addresses, and IP addresses.
Social media is just one example of what needs privacy policies. However, if you run an app or a personal website, then it’s likely that you will need to have one in place. So, what’s the point of a privacy policy, and why do you need one? Below, we discuss some of the main reasons why you need a privacy policy.
1. It’s the law.
Any time you are collecting personal information, you are required to have a privacy policy. If you are unsure whether you are collecting such data, speak with an experienced attorney to help you find out. This is because you might be collecting user data without even knowing it. Most commonly today is probably for people who run personal blogs, particularly those who have tried monetizing them.
2. Other third-party services require it.
If you use the Apple platform or Google Analytics service, among others, you must have a privacy policy. They require their partners to do so. They require this because, in order to provide their services, they have to collect data or store cookies on your user’s computer in order to compile user data and provide you with the analytics you are looking for.
3. Gain user’s trust.
Users want to know that you care about them and their private information. In today’s world, where everything we do is online, the public is increasingly skeptical about what goes on behind virtual closed doors. It follows then that gaining the trust of your users is essential to the success of your business. If they aren’t certain that they can trust using your websites and social media, then you can be certain to lose their interest and their business.
4. Everyone else does it.
Even if you don’t have any need for a privacy policy because you don’t and can’t collect or store any data, it’s still a good idea to have a hyperlink on your website or social media that users can click on. This is something that users look for and also may play a role in whether they are willing to engage with your business. Not having a privacy policy can cause you to stand out for all the wrong reasons.
5. Keep your money!
Protecting privacy and corporate transparency are primary concerns in today’s society. And so there are many laws in place in order to make those things happen. If you fail to protect your consumer’s privacy by not complying with privacy laws, then you can be hit with massive fines and sanctions as a penalty.
6. Avoid lawsuits.
Privacy policies are required by law, and so it follows that failing to comply with these laws can, and probably will, lead to countless lawsuits in addition to those fines and penalties we mentioned above. Avoid getting sued by making sure you are in full compliance with all privacy laws. Speak with an experienced attorney who can help you protect yourself and your users.
At EmergeCounsel, we understand how complicated running a business is and have the experience you need to keep you and your clients protected. We will work with you to provide focused legal services across a variety of areas of law, from entity formation and social media to website policies. If you are in Colorado and have questions about your need for a privacy policy, please don’t hesitate to contact us today!