The Law (might) Require It
First, in recent years the European Union began enforcing its General Data Protection Regulation (GDPR), which protects website visitors from unknowingly having their personal data gathered for website business use. In addition, some states, including California, Virginia, and Colorado, have passed or are passing their versions of strict regulations to protect consumer data. These regulations affect all businesses, including those not used for ecommerce. Accordingly, it is more important than ever for companies to be clear about what kind of data they are gathering from their visitors and how that data will be used.
Especially with laws changing rapidly, your business could be at risk. Over ten states have active privacy law legislation, and more states are joining the efforts to set rules for collecting residents’ data.
Establishing Trust With Website Visitors
Clear TOU and privacy policies give clear, non-legalese information about your website and data usage. The policies demonstrate legitimacy and establish trust with the customers. Every customer knows their data is collected, but companies that provide background on why they collect the data and the benefits to the customer of sharing their data (ex, purchase suggestions based on website browsing) are able to put the customer at ease about their data. Trust is one of the most significant assets your business can develop with your customers because those you’ve established trust with will become returning customers and be more likely to recommend your business or service to friends, family, and coworkers.
Use Third Party Services.
Layout Intentions and Understanding.
An experienced firm such as EmergeCounsel can help ensure you’re compliant with the changing laws across the United States and not putting your business at risk of a lawsuit.