Intellectual property

Three Big Benefits of Having a Terms of Use and Privacy Policy

If you’re wondering if you need to establish a terms of use and privacy policy for your website, the answer is a resounding yes.

No matter what kind of business you do, and even if your website isn’t used for ecommerce, in the wake of the European Union’s General Data Protection Regulation, which protects visitors to websites from unknowingly having their personal data gathered for the website business use, it is more important than ever for companies to be clear about what kind of data they are gathering from their visitors and how that data will be used.

Here are three major benefits of putting a policy in place:

  1. Avoiding lawsuits

Not having a policy in place could put your company at risk for being sued if you haven’t made clear that you may be using visitor data in order to hone your marketing strategy or to develop new products based on customer feedback.

Your privacy policy informs your website visitors how their personal information will be gathered – do you use cookies or do you have a signup page that collects useful information such as names and email addresses, so that you can market to visitors as potential prospects? – and used.

Your policy should include information on how the information you collect is stored, how long you keep the information you collect and who has access to that data, either within your organization or shared with other entities.

We have helped many clients establish clear terms of use and privacy policies that protect them from potential lawsuits. (Both Google and Facebook have been forced to fend off suits due to privacy policies, and investing in a legal team and paying settlements can be an expensive lesson to learn.)

  1. You establish trust with website visitors

Trust is one of the biggest assets your business can develop with your clients, because clients with whom you’ve established trust will not only become returning customers, but will also be more likely to recommend your business or service to friends, family and coworkers.

  1. You can safely do business worldwide.

If your company does business globally, your privacy policy is especially important in the wake of the passage of GDPR, which protects the data of European residents who are doing business in the United States, forcing most companies in the United States to be compliant.

If you’re putting the finishing touches on your website and are ready to launch your business, it’s important to contact an experienced attorney to ensure that your privacy policy covers all aspects of your company’s data collection practices, so visitors to your site will be informed from the start.

An experienced firm such as EmergeCounsel, can help ensure that you’re compliant with GDPR, and aren’t putting your business at risk of a lawsuit. We are also experts in the interrelated issue of protecting trademarks, copyrights and other IP, Call our experienced team today!