The European Union recently enacted began enforcing their General Data Protection Regulation (GDPR), which protects visitors to websites from unknowingly having their personal data gathered for the website business use. No matter what kind of business you do – even if your website isn’t used for ecommerce – it is more important than ever for companies to be clear about what kind of data they are gathering from their visitors and how that data will be used.
Here are three major benefits of putting a policy in place:
- Avoiding lawsuits
Your policy should include information on how the data you collect is stored, how long you keep the information you collect, and who inside your organization has access to the website user’s data.
- You establish trust with website visitors
Trust is one of the biggest assets your business can develop with your clients, because clients with whom you’ve established trust will not only become returning customers, but will also be more likely to recommend your business or service to friends, family and coworkers.
- You can safely do business worldwide.
An experienced firm such as EmergeCounsel, can help ensure that you’re compliant with GDPR, and aren’t putting your business at risk of a lawsuit. We are also experts in the interrelated issue of protecting trademarks, copyrights and other IP, Call our experienced team today!