No matter what kind of business you do, and even if your website isn’t used for ecommerce, in the wake of the European Union’s General Data Protection Regulation, which protects visitors to websites from unknowingly having their personal data gathered for the website business use, it is more important than ever for companies to be clear about what kind of data they are gathering from their visitors and how that data will be used.
Here are three major benefits of putting a policy in place:
- Avoiding lawsuits
Not having a policy in place could put your company at risk for being sued if you haven’t made clear that you may be using visitor data in order to hone your marketing strategy or to develop new products based on customer feedback.
Your policy should include information on how the information you collect is stored, how long you keep the information you collect and who has access to that data, either within your organization or shared with other entities.
- You establish trust with website visitors
Trust is one of the biggest assets your business can develop with your clients, because clients with whom you’ve established trust will not only become returning customers, but will also be more likely to recommend your business or service to friends, family and coworkers.
- You can safely do business worldwide.
An experienced firm such as EmergeCounsel, can help ensure that you’re compliant with GDPR, and aren’t putting your business at risk of a lawsuit. We are also experts in the interrelated issue of protecting trademarks, copyrights and other IP, Call our experienced team today!